The WAVE™ and AIRA™ technology suites were born out of the calculated misinformation campaigns and imminent risk to public health, stemming from Big Vape product development. Historically, vape and e-cigarette brands focused on user experience as the primary tool to drive their reduced risk product portfolios rather than focusing on consumer safety. Despite the mounting evidence that heat-based tobacco and nicotine products still produce unsafe levels of toxins and carcinogens, their focus has not changed.
Reduced-Risk Products (RRP)
Respira, in turn, looked to technologies in the medical device landscape in order to inform how we engineer our products with inherent safety as the fundamental basis of our development. Only then could we graduate towards creating a pleasurable and user friendly experience.
Respira’s WAVE™ and AIRA™ technologies represent the successful combination of medical engineering principles and novel discoveries of sensorial optimization.